Enabling a well-thought-out lead nurturing strategy through Salesforce powered by Pardot
Streamlining lead to cash flow from different sources and tracking them on a single system.

July 8, 2022

Client: A leading automobile dealership in Silicon valley area serving multi brand cars

Business Application: CRM- Salesforce.com- Sales cloud, Pardot, DealerSocket, Xtime, MuleSoft

Problem Faced

Unable to streamline lead to cash flow from different  sources like walk in customers, own website and external sites like autotrader.com and cargurus.com and track them on a single system.  No way to segment customers for lead nurturing based on the opportunity level.  Customer did not have the option to create renewal opportunities automatically

Solution Offered

We implemented Pardot to tie all their lead generation sources and automatically qualify leads and bring in into Salesforce for nurturing. We were able to use best in class connector from MuleSoft to integrate Sales cloud with their service application Dealersocket which organization to track Customer Lifetime Value(CLV) in Salesforce . Client now had the ability to automatically create renewal opportunity based on lease expiration date and end of warranty

Technology Used

Salesforce.com-  Pardot, Sales cloud, MuleSoft API

Benefits

  • 25% increase in sales  on year to year basis
  • 39% increase in customer lifetime value
  • Customer was able to one source of truth for all their generated leads.
  • Deal was closed in 3 days in average compared to 5 days previously.
Enabling a well-thought-out lead nurturing strategy through Salesforce powered by Pardot
Streamlining lead to cash flow from different sources and tracking them on a single system.
Ensuring data privacy protection measures to meet GDPR requirements
During business scale-up, our client found a requirement for protecting PII and PHI to meet GDPR requirements.
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Data privacy preferences and consent management to manage customer privacy
Ensuring the highest data privacy in the form of efficient consent management and maintaining GDPR compliance.
LET’S WORK TOGETHER

OUR LOCATIONS

GREATER NYC

100 Overlook Center,

2nd. Floor Princeton,

New Jersey 08540, USA

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Suite 203, San Jose, California 95134, USA

SOUTH EAST & LATAM

848 Brickell Avenue, Penthouse 5,

Miami, Florida 33131 (P),

USA

KOLKATA, INDIA

SDF Building, Unit # 128, Salt Lake Electronics Complex, Sector V, Kolkata, West Bengal, 700091, India

INDORE, INDIA

DNR 90, Yeshwant Niwas Rd, 569/3, Unit# 301, 3rd floor, Indore, Madhya Pradesh, 452003, India